Strategies for Marketing Organic Food Products

Strategies for Marketing Organic Food Products There is a global growing demand and supply for organic foods. This has resulted from increased health awareness and food safety, a growing demand to protect the environment and animal welfare. The International Federation of Organic Agriculture Movement (IFOAM) defines organic production as a process that relies on ecological processes, biodiversity and cycles adapted to local conditions rather than the use of inputs with adverse effects (IFOAM, 2010). Marketing the product will provide the link that will satisfy both the demand and the supply. Thus marketing the products will provide the link between the producers and the consumers. While the marketing of these products is developed in the U.S.A, the Asian marketing is just developing. This essay will analyze marketing of organic food products in the U.S. and in Asia. The organic food production in the Asian countries is mainly done for the export market as the domestic consumption is still emerging (IFOAM, 2004). This is in contra st with the U.S. market where the number of organic food product consumers has been increasing gradually (Dimitri Oberholtzer, 2009). Production In most Asian countries organic production is mainly for small farmers in order to assist them to be self sufficient and improve the quality of the soil. It is mainly done for export. Organic food production in Asia is yet to develop. Though the Asian countries form 25 percent of the members of (IFOAM) the area engaged in organic farming is still very small as by 2003 all the Asian countries had only utilized less than 1 percent of all agricultural land in organic farming with the exception of china IFOAM, 2004). The local markets in Asia are not established and are only emerging. Marketing initiatives are in the process of being launched. There are National Initiatives to develop the organic sector. There are initiatives by NGOs supporting to practice organic agriculture and training them on how to market the organic food products. Most of the organic farming has support from the grassroots level. In most Asian countries there are very rare national scale of organic production and only India has a government initiative. The Indian government (Agricultural and Processed Food Products Export Development Authority (APFPEDA)) initiative is only meant to assist in exporting of the organic food and not to develop the domestic market. APFPEDA offers training to producers and certification agencies, research and development services: promoting certification programs, developing policies, improving quality of services, promoting Indian organic foods. Lack of proper regulations and certification processes has hindered the development of the organic food production and marketing. However this trend is changing as there are already several countries that have developed National Organic Regulations to promote both export and domestic production. The regulations are responsible for setting the standards. Currently most of the Asian organic foods are certified by foreign bodies, with only China, Israel, Japan, Thailand, India and Philippines being the only Asian countries with their own certification (IFOAM, 2004). As one of the largest consumers and one of the countries with a high per capita income, any change in the U.S consumption trend will have an effect. Thus organic food production and growth has been affected by the U.S consumption. The organic food production industry noted an increase of 16-21 percent in 2008. The industry receives government support both in monetary terms and in developing policies. This contrasts with the Asian industry which is still in the process of setting policies (Report buyer, 2010). The 2008 Farm Act allocated $5 million to do further research on the marketing system of organic food products in U.S. There are regulations in the U.S. which are provided by the 2002 USDA National Organic Standards. Challenges The main challenges facing the organic food marketing are the pricing competition and logistics arrangements. The organic foods have to compete with other non-organic foods in terms of pricing, varieties and the frequency of production. The organic food products are expensive to produce. Their infrastructure is yet to be developed and thus it is hard for the marketing organizations to sell them at a competitive price. The organic food products are expensive both in the Asian countries and in US. In US organic foods are 10 to 30 percent more expensive than the conventional food products (Dimitri Oberholtzer, 209). The domestic consumers are not informed on the benefits of using organic products. Consumers have little information on organic food products and most consumers will only compare the prices of the food products as they do not know the benefits of organic foods to themselves and to the nature. Apart from this, the organic foods have faced competition with the already developed conventional food products. Since there are only a few informed consumers, the organic food companies have to compete for this small number of consumers. There is a need to create consumer awareness. There is therefore a need for the relevant authorities to device ways to first develop a domestic market for organic foods. There is potential of growth that results from the fact that there are concerns by most consumers with the high chemical such as pesticides remnants in many foods. In addition to this organic foods are also preferred by those who are been sick. Another challenge faced in Asia is that the producers lack in marketing skills. This leads to the producers facing challenges from having to compete with supermarket chains. Most of the organic suppliers are smaller as compared to the conventional food suppliers. This leads to discontinuation of those organic foods that are slow moving, thus disrupting the already developing trend. In addition to this, most of the countries have not developed labeling laws. Consumers will have more confidence when purchasing labeled products. This is crucial for assurance of quality considering there are many self proclaimed organic products in the market. In the U.S the organic foods are sold in branded product lines as well as private-label organic products, whereby this has resulted to an increase of the private-label products from 35 in 2003 to 540 in 2007 (Dimitri Oberholtzer, 2009) . There is a high consumption of organic products in the U.S. The consumption rate continues to increase. As a result of this increase, the retail prices of organic food products increased from $3.6 billion in 1997 to $21.1 billion in 2008, (Dimitri Oberholtzer, 2009). The growth rate was partly as a result of the United States Department of Agriculture (USDA) efforts of setting standards that gave consumers confidence in using the products. USDA also gave a guideline on how one would recognize that a product is an organic product. The consumption rate has however increased at a higher rate than the growth of the organic foods, thus creating a shortage in the supply of the products. This has mainly been attributed to the regulations that are required in converting and certifying a farmland to an organic farm. Product and marketing development In the Asian countries the farmers lack confidence in the organic food production. Again, the supply of the products has been growing at a higher rate than the demand, thus farmers have been left with surpluses of their produces. The marketing organizations will at times fail to buy all the produces from the farmers, thus the farmers have to look for their own markets. This frustrates the farmers who will shift to other farm produces. Being a new and young developing market, the producers have had to compete with unscrupulous traders. Again, the structure of marketing organization has had an effect in developing the market. Most of the marketing organizations were small organizations and they faced challenges, e.g. recruiting and retaining quality staff. Again due to the challenges of shortage of investments funds, they will go for direct marketing, such as home deliveries and mobile markets. There is a need for the producers and markets to unit and cooperate in order to fight these unscrupulous traders. The Asian market is in the same position as the U.S. market in the 1990s where independent small chain outlets and food-cooperatives were the sole distributors of the organic food products. Currently these food products are mainly supplied in the supermarkets. This is a trend catching up in the Asian markets. There are ways to develop and help support the marketing organizations for the organic food products in Asia. The local initiatives should provide those strategies that eliminate intermediaries, thus reducing the prices of the products and thus encouraging more buyers, while at the same time promoting the producers. Any non-commercial external funding should accompanied with organizations own increase in capital investment. This assures continuity after the external funding is pulled out. Most of the marketing organizations start small whereby some do not even have an office, and operate from home. This may be satisfactory to start with, but as the company grows, it should have an official location of operation. The location chosen is very important. It should be close and easily accessible to the customers and close enough to the producers. This gives it a professional appearance. The company should be particular on the choice of produce it starts with, e.g., vegetables, and then add the products as it grows. Pricing is crucial for the marketing organization, thus it should come up with the preferred pricing strategy. Most organic food products marketing organization prefer price differentiation. Another point to be considered is the connection between the producer and the consumer. This should be discussed so as to reduce disagreements between the two. The marketing organizations should learn to market themselves through the press. The marketing organization should learn the target market and stay updated on any new products that they may require. Conclusion The marketing of organic food products is more advanced in the U.S than it is in the U.S. The success in the U.S. market can be attributed to development of policies and guidelines that especially encourages the domestic consumption. The Asian countries should learn from the U.S. and develop their own domestic market. In addition to this, there is a shortage in the U.S of the organic products. Proper marketing strategies in Asian countries should satisfy this demand in the US market. Something the Asian authorities should think about and act on.

Power of Literature

How the Power of Literature Has Affected My Life – Value of Literature Alex Sidorov English 101 Alex Sidorov Thompson English 101 May 27, 2009 How the Power of Literature Has Affected My Life – Value of Literature If you asked me how much I valued literature a few months ago, I would have probably laughed it off and proclaimed it has no value because it does not affect me. What kind of value could literature possibly have? It is just books. Random characters dealing with their random problems. What could that possibly offer me except giving me something to kill time? It was not until I began researching about the value of literature that I realized its vital contributions to my life and the lives of everyone around me. I found out no matter how often (or not so often) that you read, literature can and will still affect you in a way nothing else can. The value of literature to me can not only be found in what I have learned from reading, but how it has influenced my life. In this essay, I am going to talk about how literature has affected me, and in a small way determined who I am today, and how it has affected my views on certain subjects. Various types of literature have taught me many interesting things about the world, cultures, and most importantly, myself. In addition, I will describe my history as a reader and my plan for reading in the future. Literature has somewhat sculpted me into the person I am today. I believe that children are very easily influenced, and as a child, I was exposed to literature almost every night. I began to read Goosebumps books when I was only five years old. I think that habit has affected my personality because literature is about connecting with the characters on a more-than-personal level, and I feel like I can do that now to my friends better than most people can. I have a great sense of empathy that keeps me from doing anything to anyone that I would not like do to myself. An English teacher named Tim Gillespie, who has studied the value of literature and written many articles about it, concludes: By its truthful portrayal of life's complex moral choices, literature draws us in, submerges us into a story, and summons our imaginative power to identify with characters. Literature thus might be one antidote to the disease of disconnection that afflicts us. Assaulting someone, tagging a wall with spray paint, sexually harassing another, or yelling a racial slur all show incapacity to empathize, to imagine another's deepest responses, to consider the real consequences of actions on others. In the fractious world we inhabit, empathy is a much-needed skill, and literature is a form in which we can practice this skill (Gillespie 61). Assuming this is true, I attribute my empathy to my childhood reading. And who knows what other characteristics and changes to my personality reading has brought me. This is an aspect of reading I think is extremely under rated, and I think it should be more publicly known. When I think about it, there must be a link between empathy and reading at a young age, as my friends who seem to completely lack empathy don't read at all and don't have the strong family values that would support reading, especially at a young age. Empathy is one of the most valuable things literature can offer its readers. Bill Clinton once said that children could not be expected to live a life they cannot imagine. Moreover, there is no better way to expand one's imagination than with reading. The books I enjoy reading involve the protagonist embarking on a long and unlikely journey, which would be impossible for me to experience for myself in real life. However, I feel like by reading about this adventure, in a sense I am experiencing it for myself. There's something about reading that makes it so involving, unlike movies or television where I can become distracted and miss parts of it. Reading requires all of my senses to be focused on the literature, which I believe helps expand my imagination. An article in the magazine World & I states: â€Å"The study of great literature nurtures the learner's imaginative power†¦ and this imaginative power restores us to our real selves†¦ and enriches an inner self. Great literature helps revive what is most precious in our souls† (â€Å"The Enduring Value†). Literature is the key for a healthy imagination. Although literature has, some â€Å"hidden† powers like expanding your imagination and promoting empathy, it serves another obvious purpose, to teach. Literature, fiction or non-fiction, usually has something to offer. A great example of this is A Complicated Kindness. Before reading this novel, I believed the typical stereotype of Mennonites: boring, religious people who shun themselves from the outside world because for some reason, they think their way of life is better than ours. This book taught me how wrong I was. I learned that many of the Mennonite teenagers go through the same troubles and experiences many average Canadian teens go through. I discovered the author grew up as a Mennonite in Manitoba, and although it is by no means a factual memoir, I am still confident, much of the information about the culture and the people's behavior is accurate. Reading the book was much more enjoyable than I had anticipated because I was learning about a new culture and I could in some ways, relate to Nomi, at least much more than I thought I would. Literature was able to teach me about the behind-the-scenes Mennonite lifestyle that I don't think I could learn about anywhere else. In an essay by Cynthia Ozick, she states that â€Å"the pulse and purpose of literature is to reject the blur of the â€Å"universal†; to distinguish one life from another; to illumine diversity; to light up the least grain of being, to show how it is concretely individual, in particularized from any other; to tell, in all the marvel of its singularity, the separate holiness of the least grain. Literature is the recognition of the particular† (Ozick 248). This is saying that literature can help you learn by showing you the hardships and experiences of one person: usually the protagonist. This is especially true with Nomi. Instead of seeing a news special about Mennonite villages helping out by building houses for one another and then living happily ever after, we â€Å"reject the blur of the universal† and â€Å"light up the least grain of being†: Nomi. It was not until grade four or five that I found out how much you can learn from a piece of fiction. I read a book called Under a War Torn, which was the by far the longest book I had read up to that point. It was about a oldier named Henry Forester who found himself behind enemy lines in the World War II. Henry travels through France on a journey to return home, and through the process, I was exposed to all sorts of information about the war. Blitzkriegs, battles, attitudes, and tragedies were some of the important things I learned about which still stick with me today. Even during history class in tenth grade, many of the facts that were taught from the textbook I had already learned through literature . Only this is a special kind of literature called â€Å"historical literature. Patricia Crawford, a professor in the Instruction and Learning department of the University of Pittsburgh, writes about how â€Å"Scholars and practitioners in the field recognize the importance of learning history in ways that actively engage students in their learning. The inclusion of high-quality literature in general and historical fiction in particular, within the social studies curriculum provides a powerful means of facilitating this type of engagement â€Å"(Crawford). I can personally say through my own experiences that historical fiction is an extremely valuable tool that should be included in history curriculums. I do not enjoy reading fact-heavy textbooks, and would much rather read a story that incorporates the information into the plot. This way I will be more absorbed by the writing, and it is more likely I will retain the information. That is why historical literature is so valuable to me. A few years ago, I read a book called The Secret. It had been featured on Oprah and claimed to posses an ancient secret. The secret is that if you wish for something†¦ anything, you will somehow get it. To prove this it uses testimonies and interprets the Laws of Attraction. It went as far as to say â€Å"What you think and what you feel and what actually manifests is ALWAYS a match – no exception† (Byrne 23). If you wish for a shiny new red bicycle, you will be rewarded with one. After hearing about so many people having success with this â€Å"secret†, even though it made no sense scientifically, I decided to read it. In addition, the strange thing is, the more I read into it, the more believable it was. I began trying it out, and sure enough, sometimes it did seem to work. However, deep down I knew it had to be a coincidence. Therefore, I researched it on the internet and realized how completely bogus it was. I realized that only literature has the power to make you believe the impossible. In addition, in a sense, it made the impossible true. I have seen countless interviews with people who swear by it with real stories about how it worked, yet, it is impossible, and I think deep down everybody knows that. This just goes to show the power of literature. I consider myself to have a very high level of common sense, so the fact that I even googled it baffles me. There are many other texts out there that have influenced me along with millions of others, one being The Da Vinci Code. That work of fiction brought down a wave of suspicion based on the Christian religion just because it was written as if it was a true story, and it used real locations and real historical evidence. This just goes to show that literature can influence people's beliefs beyond what should be possible. I feel that literature can help improve my life because it makes me a better learner. Reading and literature force you to make connections and relate things to and to always be thinking, which are skills that allow me to learn things easier. Author Bruce Meyer wrote in one of his books The Golden Thread: A Reader's Through the Great Books: â€Å"Here's the simple truth: nothing prepares us better for reading than reading. Reading is a process not just of assimilating ideas but of learning the skills, the fundamental structures, and the repeated story line that make further reading a richer, more enjoyable and much more powerful experience† (Meyer 4). I feel like the more I read, the easier it is to read and the more inclined I am to read more. During high school, I will admit I fell into a reading slump. I barely read. I was far too busy with football, wrestling, homework, work, and other distractions to be bothered to pick up a book. For the most part, the only books I have read have been in the four English classes I have taken. This may even be what turned me off reading†¦ many of the books I have read in high school are more geared towards girls. The main character is usually a girl, and the conflicts and problems in the book usually do not interest me. However, no matter how busy I am, I think I will always be able to make time for reading. So what is the value of literature to me? I do not think I can put a value on something that helped shape me into the good person I am today. Something that expands my imagination and helps me learn. Something that teaches me about different cultures, and times then those that I'm already familiar with. Something that can influence and persuade me to do great things. Literature is far too powerful to put any value on. And that's why I'll continue to read throughout my life; so I can continue to benefit from all of literature's power. Works Cited Byrne, Rhonda. The Secret. New York: Atria Books/Beyond Words, 2006. Crawford, Patricia A. , and Vicky Zygouris-Coe. â€Å"Those were the days: learning about history through literature. † Childhood Education 84. 4 (Summer 2008): 197(7). Academic OneFile. Gale. Guelph Public Library. 8 Nov. 2008 â€Å"The Enduring Value of Literature. † World & I 11. 5 (May 1996): 282 Gillespie, Tim. â€Å"Why literature matters. † Education Digest 61. 1 (Sep. 1995): 61. Meyer, Bruce. The Golden Thread: A Reader's Through the Great Books. Toronto: HarperCollins Publishers Ltd, 2000. Ozick, Cynthia. Art & Arder. New York: Random House, 1983.

The Lack Of Mental Health Treatment - 1528 Words

There are plenty of stories to share when discussing someone’s experience with the lack of mental health treatment. Throughout my research a couple stories jumped out at me and one of them was about a young man named Lorenzo from California suffering from schizophrenia. This was a brief story that was shared and his turn around to recovery because of the help provided. Lorenzo’s Story According to his mother, Lorenzo was a typical boy growing up in California. He enjoyed helping around the house and playing with his friends. But around the age of ten or eleven, Lorenzo’s mother noticed a change in him. He stopped spending time with his friends and began spending more and more time alone. His mother thought it might just be typical pre-adolescent changes until she came home one day and Lorenzo asked her, â€Å"Do you hear them? They’re trying to get me!† Her first worry was that Lorenzo had begun to use drugs, so she immediately took him to the emerg ency room for an evaluation. 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Ecological Crisis Has Been Associated With The...

Ecology is a scientific study and analyses of the interaction between organisms and their immediate environment. Therefore, ecological crisis has been considered as the misunderstanding that exists between the environment and living organism particularly, the human race. The major ecological crisis has been associated with the environmental pollution (Westra 122). Notably, race and ethnicity have been considered to be significant contributing factors to the ecological crisis than the economic income and class. Ecological crisis has since led to racism particularly in regions occupied by different races. For instance, the affluent black communities have been associated with high toxic environmental waste sites than the poorer whites. This notion was pegged on the fact that more than 60% of the black American communities had at least a toxic waste site in their boundaries (Westra 97). The statistic explains the poor health nature and lower life expectancies among the affected black Ame ricans. Ecological racism has for many years been associated with people of the color who suffer from unsatisfactory diets, exposure to pervasive pollutants, and second-rate medical care. In some cases, the children of these classes of citizens are subjected to unhealthy old paints and bad smelling air from diesel fumes. These environmental conditions are highly demoralizing and source of stress to the occupants (Westra 136). The environmental breakdown has underappreciated the lives of theShow MoreRelatedEcofeminism Essay1217 Words   |  5 Pagesoppression, ecological degradation, and the exploitation of workers, race, and class. In the midst of these troubles, a movement known as ecofeminism appears to be gaining recognition. In the following, I hope to illustrate this revitalization movement . 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